What Are We Doing?

David Platt in his book Radical writes,

One of my good friends spent time recently among unreached and unengaged peoples in Southeast Asia. As he talked with villagers in one remote area, he tried to uncover their core beliefs. he asked them, "How were we created?"
They responded, "We don't know."
He asked, "Who sends the rain for the crops?"
They responded, "We don't know that either."
Then he asked, "What happens when we die?"
They looked back at him and said, "No one has come to tell us about that yet."

Soon thereafter he found himself in another remote village with people who had never heard the gospel. They were warm and hospitable, and they invited him to share a drink with them. One man went into his small shop and reappeared moments later with a classic red Coke can. Immediately, it hit home with my friend. A soft-drink company in Atlanta has done a better job getting brown sugar water to these people than the church of Jesus Christ has done in getting the gospel to them. (Radical, 158)